McDonald’s – Official Global Corporate Website
The goal of McDonald’s “Cheers to Sochi” campaign is simple: to send Olympic athletes and teams messages of good luck. We believe our “Cheers” campaign will allow fans to inspire athletes competing in Sochi who want to hear from home.
We are aware that some activists are targeting Olympic sponsors to voice their concerns regarding the Russian LGBT legislation. McDonald’s supports human rights, the spirit of the Olympics and all the athletes who’ve worked so hard to compete in the Games. We believe the Olympic Games should be open to all, free of discrimination, and that applies to spectators, officials, media and athletes.