McDonald’s – Official Global Corporate Website
U.S. Menu Simplification Media Statement
Our intent is to have a cleaner menu board that is easier for customers to absorb. We’ll be clearing the path for future menu innovations by:
The tests are designed to determine what works and what doesn't within our restaurants by considering the operational experience, customer response, price points and other important information which may inform future decisions.
Simplifying our current menu (i.e., one Quarter Pounder with Cheese burger vs. four; one Premium Chicken sandwich vs. three; one Snack Wrap vs. three.)
Reducing SKUs ( i.e., 16 different burgers on the menu board but we only serve two patty sizes)
We are testing this concept in Delaware, Little Rock, Waco, Bakersfield, Macon and Knoxville.