McDonald's USA: President Jan Fields Kicks Off McDonald’s® Listening Tour with Parents at BlogHer
Listening and responding to customers has always been part of who we are as a company.
McDonald’s leadership and key decision-makers embarked today on a nationwide Listening Tour, seeking input from key audiences on how McDonald’s can best serve communities in the areas of food, people and the environment. We’re having meaningful conversations directly with our customers on topics that are important to them and us, working together to bring continued improvements to our shared communities.
As parents have always been one of our most valued audiences, it seemed only natural to kick off our tour with an initial stop at BlogHer. McDonald’s USA President Jan Fields and Senior Director of Nutrition Dr. Cindy Goody hosted a luncheon to hear how McDonald’s can help customers, particularly families and children, make nutrition-minded choices, as well as hear reactions to the company’s recent nutrition announcement.
In the coming weeks, McDonald’s will be releasing a site, complete with a listing of tour stops, summaries of each listening session and ways for visitors to continue this important ongoing dialogue. We hope you’ll check back and join the conversation. In the meantime, consider visiting www.McDonalds.com/Changing and mcdepk.com/blogher2011/ for several resources on McDonald’s and our latest efforts for a nutrition-minded future.
BlogHer Electronic Press Kit
Nutrition Electronic Press Kit
Heather Johnson, GolinHarris