McDonald's Corporation today announced that global comparable sales increased 1.9% in August. Performance by segment was as follows:
U.S. up 0.2%
Europe up 3.3%
Asia/Pacific, Middle East and Africa (APMEA) down 0.5%
"Ensuring that each of our strategies resonates with our customers is the key to our performance - today and for the long-term," said McDonald's President and Chief Executive Officer Don Thompson. "We remain confident in the fundamental strength of the McDonald's System and our ability to connect with customers and deliver the menu choices, value and convenience they expect from McDonald's."
In August, U.S. comparable sales were up 0.2% reflecting the popularity of the Monopoly promotion dampened by the persistently challenging environment. Moving forward, the U.S. is intent on enhancing results by strengthening its value leadership and featuring relevant new product offerings across all dayparts and price tiers.
In Europe, August's comparable sales increased 3.3% as positive performance in the U.K., France and Russia was slightly offset by negative results in Germany. Europe's results benefited from the introduction of blended-ice beverages in the U.K., strong premium food events in the U.K. and Russia and emphasis on core products in France. Given Europe's tepid economic environment, McDonald's is taking a holistic approach to building demand with a combination of reinvigorated value platforms and compelling limited-time menu choices served in contemporary surroundings.
Comparable sales in APMEA declined 0.5% in August against strong prior year results. The segment's performance reflects negative sales results in Japan, China and Australia partially offset by positive results in many other markets and the shift in timing of Ramadan. APMEA is focused on enhancing its connection with consumers by putting greater emphasis on the everyday affordability, locally-relevant products and convenience that only McDonald's can provide.
Systemwide sales for the month increased 2.8%, or 4.7% in constant currencies.