« Back Open Letter To Burger King Dear Burger King, Inspiration for a good cause... great idea. We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort? And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war. We’ll be in touch. -Steve, McDonald’s CEO P.S. A simple phone call will do next time.