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    Open Letter To Burger King

    Dear Burger King,
    Inspiration for a good cause... great idea.
    We love the intention but think our two brands could do something bigger to make a difference.
    We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
    And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war. 
    We’ll be in touch.
    -Steve, McDonald’s CEO
    P.S. A simple phone call will do next time.

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