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McDCOUTURE MAKES A SPLASH AT MIAMI SWIM WEEK

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McDonald’s makes a splash with McDCouture at Miami Swim Week. Designed by Miami international University of Art and Design Fashion student Lucila Martinez, this Roman military inspired look is sizzling with style.
McDonald’s McDCouture left the crowd at Miami Swim Week hungry for more than a Big Mac and fries. One of 21 one-of-a-kind men’s and women’s designs created from McDonald’s packaging and paper goods by Miami International University of Art fashion students.
Fashion Student Pablo Machado Palomeque, winner of the McDCouture Design Challenge $5000 scholarship, with model in winning look and Ronald McDonald

Miami Florida - A South Florida McDonald’s franchisee recently challenged fashion students from Miami International University of Art and Design to create an original signature crafted swim/resort wear collection designed entirely out of McDonald’s food packaging. From Happy Meal haute couture to French fry box cover ups and hamburger wrapper hoodies, the unique McDCouture Collection for both men and women kicked off Miami Swim Week.

The fashion students utilized more than 7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 Happy Meal boxes, 2900 sandwich boxes, 1000 Sriracha sauce lids and 250 to-go bags to create their one-of-a-kind-designs for the runway.

On trend with the hottest looks of the season, the 20-piece McDCouture Collection for men and women made quite a splash at Swim Week with designs which ranged from off-the-shoulder cover ups and maxis to beach vests and ponchos. The creative fashions featured many flirty details like plastic bag fringe, soft drink cup cut outs, straw macramé, stirrer-spiked shoulders, woven wrappers, butterflies made from fry boxes and even a full size set of wings. In addition, the now hungry crowd was delighted that the finale included a very special delivery.

Students from Miami International University of Art and Design had been eager for another McDonald’s unconventional fashion challenge since the 2015 McDCouture fashion helped them to hone their skills and brought global attention to their talents. This year, the Cabrera/Bentancourt organization, owners of 20 McDonald’s in South Florida and longtime partner of the University, awarded a $5000 scholarship to Pablo Machado Palomeque. Selected by a panel of fashion industry professionals, media personalities and McDonald’s franchise owners, the winning look was a “McDCouture Angel” that featured fry box flowers and 7000 butterflies made from 1100 sandwich wrappers.

Guests were encouraged to share photos on social media by using #McDCouture and #MIUSwim.

After the fashion show the pieces will be displayed at the Miami International University of Art and Design.

Additional high resolution images available here.

FOR MORE INFORMATION: 
 
Angele Busch. 
Angele@thinkbsg.com
786.972.2004
 
 
Jody Rafkind
Marketing.ecm@us.stores.mcd.com
954.593.0422

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