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McDonald's Continues its Tradition of Bringing Unique Soccer Fan Experiences to Customers as Official Partner of the International Champions Cup

Experiences to Include Youth Clinics, Ticket Giveaways and Match Day Activation

White Plains, N.Y., (June 13, 2016): Today McDonald’s announced it will become the Official Quick Service Restaurant of the International Champions Cup (ICC), the premier, annual pre-season soccer tournament that brings the world’s best clubs to the United States and Europe as a way to say thank you to customers who love soccer.

McDonald’s and Relevent Sports have developed a custom campaign focused on engaging with consumers and soccer fans by providing them unique fan experiences across the tournament’s 10 U.S. based matches, with enhanced fan experiences at the ICC matches in New York, Chicago and Los Angeles.

“This summer’s ICC is a great opportunity for us to give back to our customers who are soccer fans and bring them experiences that only McDonald’s can provide,” said Patricia Diaz, McDonald’s director of multicultural marketing.  

 “We are thrilled to work with McDonald’s, and are excited to build a partnership that authentically reaches their key consumers,” said David Tyler, CEO, Relevent Sports. “McDonald’s has a long history of providing unique soccer experiences to their customers and we are thrilled to be part of this summer’s effort.”

As part of its sponsorship, McDonald’s will host youth clinics in New York, Chicago and Los Angeles with Soccer Legends Carlos Valderrama and Oswaldo Sánchez, who will engage with the kids and sign autographs. McDonald’s will also execute its global player escort program, a program which they have offered at past events such as the FIFA World Cup, which will allow hundreds of children to participate in the ICC matches across the U.S. Escorts will walk onto the field alongside world-famous players during the pre-match procession in front of thousands of fans; additionally older children will be selected to be ball kids and flag bearers during the matches. All youth participants will be outfitted in McDonald’s branded soccer kits.

“Since 2006, McDonald’s has executed its player escort program with the FIFA World Cup. To have McDonald’s extend and expand its core soccer program to the ICC is a testament to the brand’s vision and the strength of our tournament, in the U.S. and abroad. We’re excited to see our partnership come to life on the pitch this summer,” said Bob Brennfleck, CEO, Ascendent Sports Group.

The partnership between McDonald’s and Relevent Sports will not only provide once-in-a-lifetime opportunities for youth soccer fans, but will also deliver unique pre-game experiences for fans at select ICC matches. McDonald’s fan fest activities will include turf fields for 3v3 soccer, photo booths, video gaming areas, foosball tables and sampling opportunities. McDonald’s on-site creative, as well as, their digital and social branding will be in both English and Spanish, as part of their national Alimenta La Pasión campaign.

For more information on McDonald’s, please follow the brand’s Twitter handles @McDonalds and @MeEncanta, and visit McDonald’s Facebook page, For more information on this summer’s tournament, please follow the ICC on Twitter @IntChampionsCup, visit the ICC Facebook page. and the ICC Instagram page at @IntChampionsCup.
About McDonald’s USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit, or follow us on Twitter @McDonalds and Facebook

Acerca De McDonald’s USA
McDonald's USA, LLC, sirve diariamente a más de 25 millones de clientes una variedad de opciones preparadas con ingredientes de calidad. Cerca del 90% de los 14,000 restaurantes McDonald's en Estados Unidos son propiedad de y están manejados por hombres y mujeres en forma independiente. Los clientes ahora pueden conectarse a Internet, sin cargo, en aproximadamente 11,500 restaurantes McDonald's participantes de Estados Unidos que ofrecen conexión Wi-Fi. Para obtener más información, visita, o síguenos en @McDonalds y @MeEncanta y en Facebook y
About Relevent Sports
Relevent Sports provides an innovative approach to building a soccer presence in the United States and around the globe. Through tournaments such as the ICC, Relevent Sports showcases the best matchups in soccer featuring the top clubs and players from around the world.   
Acerca de Relevent Sports
Relevent Sports ofrece un enfoque innovador en establecer una presencia en el ámbito del fútbol y en los Estados Unidos y por todo el mundo.  Por medio de torneos tanto como el ICC, Relevent Sports presenta los mejores partidos de fútbol encabezados por los mejores clubes y jugadores del mundo.
About the International Champions Cup
The International Champions Cup is an annual summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup brings the best in soccer to iconic sports venues across North America, Australia, Europe and China. The International Champions Cup has hosted some of the most iconic matchups in the world, including the largest attended soccer match in U.S. history, when 109,318 fans saw Real Madrid and Manchester United play at the “Big House” at the University of Michigan. In its three-year history, Real Madrid, Manchester United and Paris Saint-Germain have all won installments of the North American tournament.
Acerca del International Champions Cup
El International Champions Cup es un torneo anual del fútbol organizado por Relevent Sports, con la participación de los mejores clubes del mundo.  Una propiedad prinicipal del Relevent Sports y RSE Ventures, el International Champions Cup trae lo mejor del fútbol internacional a varios estadios icónicos en Norteamérica, Australia, Europa y China.  El torneo ha presentado algunos de los partidos más reconocidos del mundo en los últimos años, incluyendo el partido entre Real Madrid y Manchester United en el "Big House" de la Universidad de Michigan que marcó un record de asistencia para un partido de fútbol en los Estados Unidos con 109,318 espectadores.  En su historia de tres años, Real Madrid, Manchester United y Paris Saint-Germain han ganado el torneo norteamericano.
About Ascendent Sports Group
Founded in 2013 by Stephen M. Ross and Matt Higgins, Ascendent Sports Group is a dynamic, full-service marketing agency focused on innovative sponsorship sales, brand consulting, and event management and production within the global sports and entertainment sectors. Ascendent Sports Group is owned by RSE Ventures, a multi-national sports and entertainment venture firm with a focus on new technologies.
Acerca de Ascendent Sports Group
Fundado en 2013 por Stephen M. Ross y Matt Higgins, Ascendent Sports Group es una agencia de mercadotecnia dinámica e innovador que se enfoca en la venta de patrocinios, la consultoría de marcas y la producción y manejo de eventos dentro de los mundos globales de los deportes y el entretenimiento.  El dueño del Ascendent Sports Group es RSE Ventures, una empresa multinacional de deportes y entrenamiento con un enfoque en nueva tecnologia.

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