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McDonald's USA Introduces McCafé White Chocolate Mocha by Bringing Winter Merriment to Warm-Weather City

McCafé’s newest seasonal beverage captures holiday spirit with winter-themed social media contest


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OAK BROOK, Ill., Nov. 11, 2013 – To celebrate the start of the holiday season and the new White Chocolate Mocha, McCafé is inviting fans across the U.S. to help give one warm-weather city a winter escape.
 
McDonald’s national Winter Wonderland Contest will bring residents of one snow-free city the magical wonder of snow they’ve been missing, complete with snowflakes falling from the sky, snowmen, seasonal giveaways and hundreds of McCafé White Chocolate Mocha samples.  
 
“Our customers’ love for seasonal coffee has inspired us to expand our McCafé offerings with new limited-time flavors like the Pumpkin Spice Latte earlier this fall and now the White Chocolate Mocha,” said Carolyn O’Mara, marketing director, McDonald’s USA. “With activities like our winter-themed contest, we are able to give our customers those special moments of wonder that create excitement for the season.”
 
To cast votes for the city in need of a festive celebration, McCafé fans should use the Twitter hashtag #MomentsOfWonder along with the name of the city they think is most deserving. Fans can choose from 10 cities: San Diego, Los Angeles, Phoenix, Dallas, Austin, Houston, New Orleans, Tampa, Miami and Atlanta.
 
The city that receives the most votes between now and Nov. 22 will win a winter wonderland experience in mid-December. The winning city will be revealed by @McCafe in early December. To get fans in the spirit of the season, @McCafe will also be tweeting about all things snow, including fun images, did-you-know facts and updates on snowfall totals from across the country.
 
The new McCafé White Chocolate Mocha, a blend of freshly-brewed 100 percent espresso from Rainforest Alliance Certified™ farms and white chocolate flavor, will be available in restaurants mid-November until March 2014. McCafé White Chocolate Mocha joins the returning seasonal favorite Peppermint Mocha, also available nationwide beginning mid-November until January 2014. While prices may vary by location, customers can enjoy a small McCafé White Chocolate Mocha starting at $2.39 for a small (12 oz.). Each White Chocolate Mocha is made to order, catering to individual preferences and tastes by giving customers the choice of whole or non-fat milk plus the option of whipped cream.
 
About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McCafe and @McDonalds) and Facebook (www.facebook.com/mcdonalds).
 
For more information about the Rainforest Alliance, visit www.rainforest-alliance.org.
 
McDonald's and McCafé are trademarks of McDonald's Corporation and its affiliates. © 2013 McDonald's.

Jenina Nuñez, McDonald’s USA, jenina.nunez@us.mcd.com, 630-623-2069
 
Christie Shein, GolinHarris, CShein@golinharris.com, 312-729-4183

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