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McDonald's USA Kicks Off Annual Ronald McDonald House Charities “Give A Hand” Fundraiser To Raise Millions For Families In Need

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OAK BROOK, Ill., Nov. 8, 2013 – McDonald’s USA launched the 11th annual “Give A Hand” fundraiser today with a goal to help raise $5 million for Ronald McDonald House Charities (RMHC).
 
From now until Nov. 20, supporters can give a hand to families in need by purchasing a paper hand available in $1, $3 or $5 denominations at participating McDonald’s restaurants nationwide. Each donation supports RMHC family-centered programs in the U.S., such as Ronald McDonald Houses that serve as a “home away from home” for families with sick children to stay together, providing comfort, stability and significant cost savings in travel, accommodations and meals. 
 
“For nearly 40 years, McDonald’s restaurants across America have supported and promoted the caring cause of RMHC,” said Ubong Ituen, vice president of marketing, McDonald’s USA. “Our support of RMHC is made possible with the backing of our franchisees, employees and suppliers, as well as generous donations from McDonald’s customers at our more than 14,000 restaurants.”
 
“RMHC programs support more than 7 million children and their families around the world each year,” said Sheila Musolino, chief operating officer, RMHC. “This important Give A Hand fundraiser assists us in our ongoing mission to help and keep families together when they need it most.”

New to this year’s McDonald’s “Give A Hand” fundraiser is a Family Togetherness Photo Contest in partnership with Snapfish by HP.  The contest invites families to upload a photo that demonstrates what family togetherness means to them. Families who enter will have the chance to win a family vacation, prizes from Snapfish by HP, and more.  To enter, visit www.snapfish.com/giveahandmcdonalds.
 
In addition, as part of this year’s efforts, McDonald’s is introducing a new Augmented Reality program. When customers download the McDonald’s Augmented Reality app and connect it with their paper Give A Hand, they’ll get a personal virtual thank you from Ronald McDonald.
 
Join this year’s “Give A Hand” conversation online by following @McDonalds and @RMHC and using the hashtag #GiveAHand.
 
About McDonald’s
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Approximately 90 percent of McDonald's 14,000 U.S. restaurants are owned and operated by independent businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.    
 
About Ronald McDonald House Charities
Ronald McDonald House Charities (RMHC), an independent non-profit 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well-being of children. Through its global network of local Chapters in 58 countries and regions, its three core programs, the Ronald McDonald House®, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®, and millions of dollars in grants to support children's programs worldwide, RMHC provides stability and resources to families so they can get and keep their children healthy and happy. All RMHC-operated and supported programs provide access to quality health care and give children and families the time they need together to heal faster and cope better. For more information, visit www.rmhc.org, follow RMHC on Twitter (@RMHC), or like RMHC on Facebook (Facebook.com/RMHC Global).
 
McDonald’s, Give A Hand, Ronald McDonald House Charities, RMHC, Ronald McDonald House, Ronald McDonald Family Room, Ronald McDonald Care Mobile, Happy Meal, Mighty Kids Meal and Ronald McDonald are trademarks of McDonald's Corporation and its affiliates.

Kristin Hylek, McDonald’s USA, kristin.hylek@us.mcd.com, 630-623-3309
 
Clara Carrier, Ronald McDonald House Charities, clara.carrier@us.mcd.com, (630) 623-6573
 
Christie Shein, GolinHarris, CShein@golinharris.com, 312-729-4183

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