U.S. Menu Simplification Media Statement
- Simplifying our current menu (i.e., one Quarter Pounder with Cheese burger vs. four; one Premium Chicken sandwich vs. three; one Snack Wrap vs. three.)
- Reducing SKUs ( i.e., 16 different burgers on the menu board but we only serve two patty sizes)
- We are testing this concept in Delaware, Little Rock, Waco, Bakersfield, Macon and Knoxville.