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An Open Letter To Burger King

August 26, 2015

Dear Burger King,

 
Inspiration for a good cause... great idea.
 
We love the intention but think our two brands could do something bigger to make a difference.
 
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
 
And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war. 

We’ll be in touch.

 -Steve, McDonald’s CEO

 P.S. A simple phone call will do next time.