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McDonald's Introduces New Buttermilk Crispy Tenders and Celebrates Sauce Fandom with Limited-Edition Collectible Posters

Nine Custom, Dipping Sauce-Themed Posters Celebrating Nine Sauce Flavors will be Available at Participating Restaurants on Saturday, October 7


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OAK BROOK, IL--(Marketwired - Sep 27, 2017) - McDonald's (NYSE: MCD) continues to make changes that raise the bar across its menu. From All Day Breakfast to Signature Crafted Recipes, a new McCafé line-up, and now new Buttermilk Crispy Tenders. Expertly crafted by its culinary team, and made with 100% white meat chicken and no artificial flavors, colors or preservatives, McDonald's Buttermilk Crispy Tenders are seasoned, battered and breaded to perfection and pair perfectly with nine McDonald's sauces, which include: Creamy Ranch, Honey, Honey Mustard, Hot Mustard, Spicy Buffalo, Sriracha Mac Sauce, Sweet 'n Sour, Tangy Barbeque, and the new Signature Sauce.

"Our new Buttermilk Crispy Tenders are another example of how we're giving customers the food they love," said McDonald's Chef Michael Haracz. "We also know they have a lot of passion for our sauces so we created a brand new Signature Sauce that perfectly complements Buttermilk Crispy Tenders with the ideal balance of sweet and tangy flavors. It might be my new favorite. Please don't tell Honey Mustard."

Chef Mike is far from alone in his dipping sauce devotion. Signature Sauce is the latest addition to an already legendary McDonald's sauce lineup that's so beloved, you might even say fans are obsauced. McDonald's is celebrating the launch of Buttermilk Crispy Tenders by letting sauce fans show their appreciation as they would for any other pop-culture phenomenon, with limited-edition, custom screen-printed gig-style posters.

McDonald's partnered with Delicious Design League to create a limited run of individually numbered posters depicting the essence of each of the nine McDonald's sauces. A team of artists custom designed the dipping sauce-themed posters to celebrate the variety and flavor of sauces.

"Limited edition, illustrated, screen-printed posters have really taken off in recent years, expanding from music to TV, movies, games, and now... McDonald's sauces. They're a collectible way for fans to express their unique fandom," said Billy Baumann, co-owner of Delicious Design League, graphic design studio and print shop. "When creating these posters, we approached them as we would any intellectual property -- trying to capture the feeling and defining characteristics of each sauce in one eye-popping visual."

Customers will have the chance to receive their favorite limited-edition sauce poster at participating McDonald's restaurants on Saturday, October 7, beginning at 2 p.m. local time in select restaurants while supplies last, with the purchase of Buttermilk Crispy Tenders. Limited-edition stickers of the poster designs will also be available when the collectible posters run out.

A full list of the nearly 1,000 participating McDonald's restaurants and more details surrounding the posters and giveaway can be found at www.buttermilkcrispytenders.com.

Buttermilk Crispy Tenders will be available nationwide at participating McDonald's restaurants on September 27, with a suggested price range of $3.79-$3.99 for a 4-piece serving.

About McDonald's USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/McDonaldsUS/.



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