"The Angry Birds Movie" Characters Come to McDonald's for Massive Worldwide Happy Meal Program and Innovation Digital Promotion
McDonald’s Rolling Out ‘Red’ Carpet for Immersive Campaign in 119 Countries Worldwide
May 12, 2016 In anticipation of the worldwide release of The Angry Birds Movie this May, McDonald’s will be serving as a key collaborator, supporting the film in 119 global markets and in approximately 33,000 restaurants starting today.
Featuring both a global Happy Meal program and a first-of-its-kind digital program for McDonald’s, there will also be a custom TV commercial airing globally and six additional custom original TV commercials in select markets to drive customers to flock to their local McDonald’s restaurant. TV campaigns will run in more than 40 countries, including two custom animated spots in the United States and more throughout the world.
The innovative digital program includes supporting BirdCodes for Angry Birds Action!, Rovio’s latest Angry Birds game released globally last week. With the game, users scan “codes” on various McDonald’s products to unlock digital items within Angry Birds Action!. When scanned, the McDonald’s BirdCodes, which can be found on McDonald’s packaging including Happy Meal boxes, Big Mac boxes, fries boxes and other promotional materials (specific packaging varies by country) unlock an exclusive augmented reality mini-game that launches to life directly from mobile devices. The mini-game, once played, will also earn players valuable power-ups in Angry Birds Action!.
The global Happy Meal program features two boxes and 10 custom premiums in the U.S. and other key territories, and a variety of other premiums in international territories.
In addition, the McDonald’s website will be featuring Blake Shelton’s brand new music video “Friends” from The Angry Birds Movie.
Support for The Angry Birds Movie will be immersive, featuring a total restaurant takeover from signage to product packaging to trayliners and more. Some markets in Asia also feature food items inspired by the characters, including Angry Red Burger (double chicken patty) and Naughty Green Burger (grilled pork patty) in China; Angry Shanghai Burger in South Korea; Bomb’s Black Sesame McDip, Piggies OREO Matcha McFlurry and Red’s Cotton Candy McFlurry in the Philippines; and Angry Matcha Parfait in Thailand.
Angry Birds is one of the strongest and most recognizable brands in the world, built on one of the world’s most popular apps of all time, with over 3 billion downloads and over 100 million monthly active players.
As Sony Pictures and Rovio previously announced, more than 100 partners worldwide delivering $250 million in promotional value are flocking together to unite Angry Birds fans with the brands they love most.
“The Angry Birds Movie will be one of the biggest animated events of 2016 and, knowing our customers will love it, McDonald’s is putting big promotional support behind the film,” says Lisa McComb, McDonald’s spokesperson. “When customers visit McDonald’s restaurants throughout the world, they’ll experience Angry Birds in a creative and truly immersive new way. Featuring The Angry Birds Movie aligns perfectly with our brand.”
About “The Angry Birds Movie
The Angry Birds Movie will be released in theaters globally in May 2016.
In the 3D animated comedy The Angry Birds Movie, we’ll finally find out why the birds are so angry.
The movie takes us to an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis, We're the Millers, Horrible Bosses), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since Frozen), and the volatile Bomb (Danny McBride, This is the End, Eastbound and Down) have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to.
Featuring a hilarious, all-star voice cast that includes Maya Rudolph (Bridesmaids, Sisters), Bill Hader (Trainwreck, Inside Out), and Peter Dinklage (Game of Thrones), as well as Kate McKinnon (Saturday Night Live, Ghostbusters), Sean Penn (Milk, Mystic River), Tony Hale (Veep, Arrested Development), Keegan-Michael Key (Key & Peele), Hannibal Buress (Daddy’s Home, Broad City), Ike Barinholtz (Neighbors, Sisters), Tituss Burgess (Unbreakable Kimmy Schmidt), Jillian Bell (22 Jump Street), Billy Eichner (“Billy on the Street”), Danielle Brooks (Orange is the New Black), YouTube stars Smosh (Ian Hecox and Anthony Padilla), Latin music sensation Romeo Santos, and country music superstar Blake Shelton, who co-writes and performs the original song “Friends.” The film also features brand new music from Demi Lovato, Charli XCX, Matoma, and Steve Aoki. The Columbia Pictures/Rovio Animation film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen and Catherine Winder. The screenplay is by Jon Vitti, and executive produced by Mikael Hed and David Maisel.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
About Rovio Animation
Rovio Animation creates and distributes family-friendly animation properties for audiences worldwide. Rovio Animation distributes content through ToonsTV, the multi-channel video entertainment app available on iOS, Android and Apple TV. In addition, Rovio Animation manages the licensed consumer products business based on the globally known Angry Birds franchise, as well as the licensing and publishing of other properties. The Angry Birds Movie, Rovio Animation's first full-length feature film, is slated for release in May 2016.