Softcard Mobile Payment Expands to McDonald’s USA
October 28, 2014
McDonald’s customers in the United States now have another way to pay for their orders, thanks to a new collaboration with Softcard. Customers will now be able to tap and pay both in-restaurant and in the drive-thru lane at all US McDonald’s locations, marking the largest deployment of NFC-based mobile commerce in drive-thru.
“We are pleased to announce this national launch after a successful pilot program that began in 2013. Our work with Softcard further reinforces McDonald’s commitment to customer service and convenience,” said Anja Carroll, vice president of Media and Consumer Connection for McDonald’s USA. “By collaborating with top brands in the mobile payments and commerce space, we’re able to deliver a more meaningful experience to our customers that includes greater speed, ease and value.”
Softcard is a free app that combines payments, offers and loyalty. McDonald’s customers can download and use Softcard today on more than 80 mobile devices across AT&T, T-Mobile and Verizon Wireless. Through its use of the contactless EMV global standard and SmartTap mobile commerce technology, Softcard enables payments, offers and loyalty redemption through a simple tap.
“McDonald’s is one of the world’s most iconic and innovative brands,” said Michael Abbott, chief executive officer, Softcard. “The scale and reach of McDonald’s will drive mobile payments further into the mainstream and demonstrate the value Softcard delivers to both merchants and customers.”
ABOUT MCDONALD’S USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.
The joint venture is between AT&T Mobility LLC, T-Mobile USA, Inc. and Verizon Wireless and is based in New York City. The venture is chartered with building Softcard, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. Softcard is available to all merchants, banks, payment networks and mobile carriers. Softcard and the associated logos are trademarks of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners. For more information visit www.gosoftcard.com.