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Accelerating Recovery Through Investments in Our System

May 13, 2020

In recent months, in response to the outbreak of COVID-19, McDonald’s has taken a number of timely, targeted and temporary actions to provide financial assistance to franchisees around the world, enabling them to continue supporting their workforces and serving their communities. This includes providing approximately $1 billion in short-term liquidity support, as announced in late April.

Today, we are rolling out additional global initiatives to deploy a significant incremental investment to accelerate franchisee recovery, enabling them to return to growth and maintain the competitive advantage that has played such an important part in McDonald’s success over the past 65 years.  

The program includes three core components:

  1. A significant corporate investment in marketing spend across the U.S. and Internationally Operated Market segments equivalent to one month of co-op contributions (varies by market, approximately 4% of pre-COVID Systemwide sales) to accelerate recovery and drive sales.
  2. Targeted financial support to the hardest hit organizations in our System.
  3. Support for the unique circumstance facing organizations in certain markets, such as those operating delivery-only restaurants.  

For more detail, you can watch this video from McDonald’s CEO, Chris Kempczinski, to McDonald’s franchisees, partners, suppliers and employees.