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Five Principles That Guide McDonald’s Ongoing Response to COVID-19

March 16, 2020

McDonald’s CEO Chris Kempczinski shared a video message to the System outlining the five principles that guide McDonald’s ongoing response to COVID-19.

Here they are:

1. We’re all in this together.

We’ve got each-others backs, because that’s what makes us so strong.

2. Think and act with a long-term mindset.

One day, we will be on the other side of this. Life will normalize again. Communities will be back to normal. And that’s where we need to keep our focus. The decisions we do, or don’t make, in the coming weeks will reverberate for years.

3. Be transparent with each other and our stakeholders.

If any one of us has a problem, we all have a problem. The System can count on McDonald’s leaders to tell it like it is.

4. Lead by example.

McDonald’s will lead – we always do – with our customers and people in mind. We will never ask customers or our people to go where we wouldn’t go, or work where we wouldn’t work.

5. Stay true to our purpose.

Fostering community is the most powerful thing we do. Our System has almost 40,000 community touchpoints. These are spaces where we feed and foster the community we serve.

We’ll need to make sure we’re making safe and caring decisions. We’ll need to stay laser-focused on the local, person-to-person level. That’s how we’ve always operated, and it’s the key to our success.


Read the transcript.