McDonald's Announces Industry-First Partnership with Zero-Waste Platform Loop to Pilot Reusable Packaging
This unique new partnership will conveniently allow customers to reduce waste by choosing a durable Loop-created cup, for a small deposit. The deposit can then be redeemed by returning the cup to participating McDonald's UK restaurants in order to be safely washed through the Loop system and reused again in
"We're on a journey to rethink how we package products to give customers options that reduce waste, maintain the highest safety standards, and enhance the
Additionally, the Loop partnership meets McDonald's cleanliness and safety standards, which have only become more important throughout the COVID-19 pandemic. Loop's cleaning systems have been scientifically developed, in partnership with Ecolab, to sanitize each item, which means each cup is hygienically cleaned before each use, making it as safe and hygienic as single-use cups.
"This groundbreaking partnership with
The Loop initiative aligns with McDonald's continued investments to test and scale circular solutions for cups around the world including the "Recup" system in Germany, and exploration into fully recoverable hot and cold fiber cups and reusable cup systems through a partnership with the NextGen Cup Challenge in the United States.
This work also builds on progress
"If we're going to curb the plastic waste crisis we need to invest in data driven strategies that reduce our demand for virgin plastic," said
As the world's largest restaurant company,
Lauren Altmin, (773) 431-5726