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The Sauciest Time of Year: McRib Season is Almost Here

October 3, 2019

McRib sandwich

The iconic McRib sandwich returns as early as October 7 for a limited time with new Instagram Story GIFs to celebrate its return.

CHICAGO, Oct. 3, 2019 ‘Tis the season for the saucy return of the McRib to participating McDonald’s restaurants nationwide!

The craveable and delicious sandwich – a seasoned boneless pork slathered in tangy barbecue sauce and topped with slivered onions and tart pickles – is set to return for a limited time in more than 10,000 U.S. restaurants as early as Monday, Oct. 7. To locate the closest participating restaurant, customers can enter their zip code at mcdfinder.com.

To help McRib fans celebrate the barbeque sandwich’s arrival, McDonald’s created 16 Instagram story GIFs to allow fans to share their excitement for the season. With the GIF stickers, McRib lovers can make their Instagram stories sing with seasonal cheer using options that say “Tis the SZN” or “SZN greetings” or one that shows a McRib made to look like a caramel apple. To find the McRib GIFs, simply search Instagram Story’s GIF library with #McRibSZN.

“We’re always listening to our customers and we know the McRib has some of the most loyal fans,” said Chef Chad Schafer, Senior Director of Culinary Innovation & Commercialization at McDonald’s USA. “This year we’re excited to give every McRib fan new ways to show their love for the sandwich with our saucy McRib GIFS so they can celebrate the season no matter where they live.”

The Instagram story GIFs will be available all year long, but the McRib is only available for a limited time. So hurry on in to your nearest McDonald’s and enjoy this iconic sandwich while it lasts.

The McRib’s spot on McDonald’s menu dates back to 1981. The iconic sandwich last appeared in participating restaurants in November 2018.


About McDonald’s USA
McDonald’s serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Approximately 95% of McDonald’s nearly 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit 
www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook at www.facebook.com/mcdonalds.