Our Ad Before Sunday’s Big Game is the Perfect Embodiment of Our Creative Strategy
Next up on our journey toward creative excellence… Sunday's big game.
As I shared earlier this week, everything we do with our creative will be inspired by those who love our food, our restaurants and our brand. This Sunday night we'll tap into our McDonald's fandom by sharing the answer to the question asked millions of times a day, "May I take your order?"
We asked some of our favorite and most famous customers what their go-to orders are: Kim and Kanye, Millie Bobby Brown, Whoopi Goldberg, sports reporter Erin Andrews, Dracula, the Hamburglar (take a guess what it was?), and a few football legends and potential legends-in-the-making.
Right before kick-off on Sunday we'll present their real orders, reminding viewers that celebs to star athletes aren't just people, but people who love McDonald's and have their go-to order.
Check it out...
We don't expect fans to catch every detail in one viewing, we simply want to show that every McDonald's order is iconic… no matter who you are. And it doesn't stop there. We will engage the millions who love our food in real-time on Sunday with @McDonalds surprising fans who tweet us their order – hope you join in on the fun!
We're also making it easy for our fans to get their favorite order delivered with a special McDelivery promotion this weekend. Customers will receive $5 off their order of $15 or more on DoorDash if they use the code TOUCHDOWN.
This is just another example of the new way we are proudly celebrating our brand, our fans and our food.
My go-to is the QPC, small fry & a hot fudge sundae... what's yours?
Enjoy the game!
Chief Marketing Officer for McDonald's USA