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September 08, 2014
McDonald’s today announced a second national Free Coffee Event, an opportunity for even more coffee lovers to enjoy a freshly brewed, rich and smooth tasting McCafé coffee.
From Sept. 16 through 29, guests can get a free small McCafé coffee during breakfast hours at participating McDonald’s restaurants across the country. This event builds on McDonald’s first-ever Free Coffee Event launched in March, when the company gave away millions of cups of free coffee during the two-week period.
“We know our guests are busy, especially during the morning, and a free cup of coffee goes a long way in helping get their days started,” said Greg Watson, senior vice president, McDonald’s US Menu Innovation. “That’s why we want to treat customers once again so they can taste for themselves just how great their mornings can be with a cup of McCafé coffee and freshly made breakfast.”
To celebrate two additional weeks of free coffee, McDonald’s is calling on people across the nation to “sip and tell” their embarrassing pre-coffee moments on social media with @McCafe using the hashtag #SipandTell. Select social media fans with morning mishap stories like missing the last train to work on Monday or leaving the house with mismatched shoes will be surprised by @McCafe with custom gifts and experiences to help start their morning off right.
McDonald’s first launched its McCafé line in the U.S. in 2009. The collection included McCafé signature blend coffee and quickly expanded to include iced coffees, espresso-based drinks, such as lattes and mochas, blended-ice beverages including smoothies and frappes as well as limited-time seasonal offerings. This holiday season, customers can again enjoy the White Chocolate Mocha, in addition to the new White Chocolate Latte and Hot Chocolate, for a limited-time.
McCafé fans will soon be able to enjoy their coffee whenever they want, including at home. McDonald’s recently announced a collaboration with Kraft Foods Group, Inc. to offer a variety of McCafé ground, whole bean and single cup coffees in grocery stores and other retailers nationwide starting in early 2015.