McDonald’s Reveals New Design for Chicago Flagship Restaurant at Clark and Ontario
Inspired by McDonald’s commitment to sustainable stewardship, the restaurant will be designed with modern and environmentally-friendly features and unlike any in the company’s portfolio
McDonald’s flagship restaurant at Clark and Ontario streets is getting a modern makeover. Today the company unveiled exterior and interior designs for the restaurant which will raise the bar on the customer experience with self-order kiosks, table service and mobile order and payment in a modern and environmentally-friendly setting.
“Chicago, soon to be the home of our new headquarters, is special to our brand and we are proud to partner with our local franchisee on this one-of-a-kind restaurant that takes the McDonald’s dining experience to a whole new level,” said McDonald’s U.S. President Chris Kempczinski. “This re-imagined location reflects our global commitment to elevate the customer experience through more modern restaurant designs and conveniences and positively impact our local communities and planet.”
Adds owner-operator Nick Karavites: “It’s important to us to build a restaurant our customers will enjoy and make Chicagoans proud. We look forward to opening again in the spring and offering customers a new way to dine at this iconic McDonald’s location.”
The nearly 19,000 square foot restaurant, designed by Chicago-based Ross Barney Architects, will be constructed of steel and wood timber. The interior design including furniture, graphics and layout is designed by Sydney-based Landini Associates. Highlighting McDonald’s commitment to sustainability, the restaurant will feature abundant green spaces and energy saving features and is applying to become LEED® (Leadership in Energy and Environmental Design) certified.
The new restaurant will feature:
- Abundant green space with more than 70 trees at the ground level, a vegetated roof space and a floating glass garden of ferns and white birch trees. Native and drought resilient plants will be used throughout the landscape to minimize irrigation and reduce storm water runoff.
- Expansive pedestrian-centric space featuring plazas with outdoor seating and a park area
- Enhanced energy performance with an on-site solar panel array for renewable energy collection to offset part of the restaurant’s non-renewable energy consumption; interior and exterior LED lighting; and energy efficient kitchen and HVAC equipment, including energy saving freezer/coolers, low oil fryers, energy efficient fans and more.
- Increased customer interaction through greeter and table service positions
- Expanded convenience options including self-order kiosks, McDelivery through Uber Eats, mobile order and payment and curbside pick-up, as well as an enhanced McCafé presence
McDonald’s is partnering a number of local firms to bring the project to life including Ross Barney Architects, known for their design of Chicago’s Riverwalk amongst other projects throughout the U.S.
“Designing for McDonald’s is designing for America. We wanted to create a space that is authentic, light filled and constructed of natural materials,” Design Principal Carol Ross Barney said. “Food means ‘Welcome’ in every culture and we hope everyone feels welcomed entering the new flagship restaurant.”
The Chicago flagship is one of the latest McDonald’s locations to undergo transformation into an “Experience of the Future” restaurant designed to dramatically enhance the customer experience with more convenience, personalization and choice. McDonald’s EOTF restaurants leverage the convenience and technology of kiosk ordering and table service, the increasing functionality of the mobile app and the hospitality of the McDonald’s crew members all in a more modern and exciting restaurant environment. McDonald’s plans to transform most all freestanding U.S. restaurants to EOTF by 2020.