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NAACP Conference Highlights from Victoria Guster-Hines, McDonald’s Operations Officer

August 2, 2018
Victoria Guster-Hines at the NAACP 109th Annual Conference
Victoria Guster-Hines at the NAACP 109th Annual Conference


McDonald’s Operations Officer, Victoria Guster-Hines Shares the Importance of Investing in Local Communities at the NAACP’s 109th Annual Conference

Since 2010, McDonald’s has proudly supported the NAACP. Our regional engagement with affiliate chapters extends even further with the locally owned and operated restaurants in communities around the country.

McDonald’s recently sponsored the The NAACP’s 109th Annual Convention in San Antonio, Texas where local franchisees and restaurant crew met with attendees to share the positive ways McDonald’s engages in the community.

As one of the largest employer brands, McDonald’s participates in this annual convening by listening, learning and exchanging ideas with experts in the workforce development, training and education spaces.

This year, as part of McDonald’s longstanding commitment to educational attainment, backpacks were donated to the ACT-SO program which hosted competition events throughout the conference. This is a yearlong achievement program designed to recruit, stimulate, and encourage high academic and cultural achievement among African-American high school students.

Notably, McDonald’s had the honor of participating in The Roy Wilkins Youth Luncheon. This annual luncheon recognizes the contributions of young leaders committed to advancing civil and human rights. McDonald’s Operations Officer in the Greater Houston area, Victoria Guster-Hines, was one of the sponsored guest speakers where she shared her experience at McDonald’s and how she encourages local community engagement opportunities.

One way McDonald’s does this is by offering opportunities to restaurant employees by meeting them where they are on their educational journey. Eligible employees at participating U.S. restaurants have the option to take advantage of Archways to Opportunity, a comprehensive education program that provides an opportunity to earn a high school diploma, receive upfront college tuition assistance, access free education advising services and learn English as a second language.

During the course of the luncheon, Victoria noted the great progress the global brand with local roots has made so far, with providing tuition assistance of 26 million dollars and increasing access to education for over 27,300 restaurant employees in the United States. She also added how the recent investment of 150 million and lowered eligibility requirements will provide more than 400,000 U.S. restaurant employees access to the program. “Our commitment to education reinforces our ongoing support of McDonald’s restaurant employees who play an important role in our journey to building a better McDonald’s and stronger communities,” Victoria shared.

Interested in learning more about the Archways to Opportunity program or some of the great stories of student success? Visit

Founded in 1909, the NAACP is the nation’s oldest and largest civil rights organization. From the ballot box to the classroom, the thousands of dedicated workers, organizers, leaders and members who make up the NAACP continue to fight for social justice for all Americans. Their mission is to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination.

Victoria Guster-Hines is a poised and articulate executive who thrives on leading, learning and making a difference. She sets a foundation with true interest in mutual success for all and leads with a purpose by exemplifying value and leadership behaviors by promoting an environment of high integrity both personally and professionally. Victoria has been with McDonald’s for over 25 years, held 17 positions, with 7 relocations during her journey.