McDonald’s USA Celebrates Commitment to Rainforest Alliance Certification, Promotes Responsible Coffee Sourcing and Expands McCafé Seasonal Flavors
Made with 100% Espresso from Rainforest Alliance Certified farms, new McCafé Pumpkin Spice Latte now available nationwide for a limited time this fall
OAK BROOK, Ill. — (September 24, 2013) — McDonald’s USA will launch McCafé Pumpkin Spice Latte this month and celebrate its sustainability commitments by featuring the Rainforest Alliance Certified seal, a distinctive green frog, in its marketing and communications.
All McCafé espresso drinks from McDonald’s USA are brewed with 100% Espresso from Arabica coffee beans, high-grown on Rainforest Alliance Certified farms. The national release of McCafé Pumpkin Spice Latte builds on McDonald’s support of the Rainforest Alliance’s “Follow the Frog” week, which took place from Sept. 16 – 22. The beverage will be available in McDonald’s restaurants through mid-November.
“We celebrate our work with the Rainforest Alliance and want to inform customers that they should feel good about purchasing our espresso beverages that are brewed with 100% Espresso from Rainforest Alliance Certified farms,” said Marta Fearon, marketing director, McDonald’s USA. “Whether customers are enjoying our new Pumpkin Spice Latte or one of our many other espresso offerings of lattes and mochas, we strive to make quality coffee and premium flavors accessible at a great value.”
Responsible Coffee Sourcing
McCafé espresso coffee drinks are brewed using espresso beans responsibly sourced from Rainforest Alliance Certified farms, which means the farms meet comprehensive standards for environmental protection as well as support the farmers and communities where the coffee is sourced. McDonald’s has pursued Rainforest Alliance certification to support sustainable supply and to signal the importance of responsible coffee sourcing to consumers.
“We are delighted that consumers in the USA will be able to spot our little green frog seal on McDonalds’ new Pumpkin Spice Latte,” said Tensie Whelan, president of the Rainforest Alliance. “This builds on McDonalds’ global commitment to Rainforest Alliance certification, benefiting coffee farming communities across the globe and helping to conserve natural resources.”
In addition to working with the Rainforest Alliance, McDonald’s USA, McDonald’s Canada and their franchisees announced an investment earlier this year of more than $6.5 million over the course of 4.5 years in a technical assistance program to help approximately 13,000 coffee farmers in Central America produce and process more sustainably.
The majority of McDonald’s certified coffee bean purchases are from Rainforest Alliance Certified farms, including 100% of our espresso in the US and Canada, and all McDonald’s coffee in Australia and New Zealand. Additionally, McDonald’s markets in Europe source 100% of their coffee from farms that are Rainforest Alliance Certified, Utz Certified, or Fair Trade International, with the exception of decaf.
Introducing New, Premium Seasonal Coffee Flavor
McCafé Pumpkin Spice Latte is a blend of freshly brewed espresso and steamed milk combined with the fall-inspired flavors of cinnamon and pumpkin pie. The made-to-order specialty coffee drink is available with whole or non-fat milk to cater to individual tastes and preferences.
While price and participation may vary, customers can choose from:
- Small (12 oz.) – 200-270 calories; $2.39
- Medium (16 oz.) – 260-340 calories; $2.89
- Large (20 oz.) – 320-430 calories; $3.39
Learn more about McDonald’s commitment to coffee sustainability at aboutmcdonalds.com/coffee. For nutrition and ingredient information, additional details about McCafé beverages and McDonald’s national menu choices, visit www.McDonalds.com.
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 89 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds or @McCafé and Facebook www.facebook.com/mcdonalds for updates on our business, promotions and products.All trademarks and/or registered trademarks contained in this release are owned by their respective companies.